How to use LinkedIn to create business value

February 12th, 2016

LinkedIn is a highly useful site, but many small businesses simply don't make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

Objection: Data Backup is Not the Same As Disaster Recovery

October 27th, 2014

A thorough data backup is important for your business continuity plan, and so is a fast and efficient disaster recovery solution. What's that? Aren't those the same thing? Unfortunately, the two concepts are far from the same thing, but many business owners are still under the impression that their data backup is also a disaster recovery solution.