Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.

Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment.

Just because your IT provider has a plethora of awards and certifications under its belt doesn't mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider.

We’ve all been in a situation where we’re watching our inbox waiting for someone to send an email back. However, you might be limiting your own success by making your emails be too long, too wordy, or even too brief. According to a study by Boomerang, there are several ways to make your emails more viewer-friendly, and it all starts by analyzing what you’re currently doing with your outbound communications.

From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.

Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.

Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.

Business owners have many important decisions they must make pertaining to the continuation of their organization. Securing their company’s data may come off as yet another item on a to-do list, but, due to the critical role data plays in the day-to-day operations, this task should be a high priority for every modern business. Raising awareness of this critical issue is precisely why March 31st is World Backup Day!

Disaster Recovery ain’t what it used to be. Long gone are the days where a DR solution cost over a hundred thousand dollars and predominantly relied on tape backups. With the onset of cloud computing, today’s DR landscape has dramatically changed.