Google and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business?

Cost and commitment
G Suite offers two pricing plans: $5 and $10 per user per month.

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

The new year is well upon us, and with it comes an equally new IT budget. Judging by the advancements in computing technology, many 2017 business wish lists probably include powerful onsite servers, workstations, and the Internet of Things. But as tempting as these purchases may be, it’s important that you don’t dismiss an old yet essential IT resolution: disaster recovery.

Many businesses and enterprises have long struggled with the drudgery and difficulty that is data analysis -- especially data analysis in a cloud-based system. AWS (Amazon Web Services) may have just the solution to that problem. A new app, known as “Glue,” offers the opportunity for businesses to clean up data to help analytics run more smoothly.

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.

The prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated per person on the planet.

The use of Business Intelligence technology in making business decisions is a relatively new small business trend. BI software pulls information from a company's raw data across the board so that enterprise owners and executives can make decisions for the future of the company.

The internet is undoubtedly one of the most powerful tools for improving business productivity. But it’s also a magnet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities.

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office -- think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.

Delta is paying big for the IT outage that occurred last month: millions of dollars in damages, 2300 cancelled flights, and significant reputational damage. Despite the harsh cut to the airline’s bottom line, Delta will probably still survive. But the real question is this: Can your business survive after long periods of downtime? A natural disaster, power outage, or successful hack can be the downfall of many small- to medium-sized businesses.